SendEmails Academy

Lifecycle automation and agents

Lifecycle email works when product events are clean and automations are testable. In 2026, the new layer is agent operability: can an MCP client or backend agent create, publish, and fire the same flows a human would?

Course visual for Lifecycle automation and agentsCanvas + agentsStore data + SMS

Lesson objectives

  • Model event-driven welcome, activation, and retention flows
  • Publish automation graphs with testable triggers
  • Connect an AI agent to an ESP using API or MCP

Lessons in this course

  1. 1. Event-driven lifecycle flows21 min

    Triggers, delays, branches, and measurement for product-led email.

  2. 2. Agent-operable email workflows23 min

    REST, MCP, and the difference between a chatbot feature and an agent runtime.

How this course fits the path

Event-driven flows, automation graphs, and agent-operable workflows via API and MCP. Continue with the next course in the learning path, keep the glossary open for definitions, and use checklists when you apply the material to a live send.