AI-native ESP
An email platform built around brand-aware generation and agent operation, not a bolted-on writing assistant.
Definition
An AI-native ESP treats generation, brand memory, automations, and agent interfaces as core product. It is different from classic ESPs that add a subject-line helper to an old editor. Brew is a prominent example in this class.
Why it matters
If your bottleneck is production speed and agent workflows, AI-native architecture matters more than another drag-and-drop theme pack.