Cours d'email marketing
Cinq cours structurés : envoi depuis le code, délivrabilité, templates, automatisation lifecycle et choix de stack.
Sending email from code
APIs, SDKs, SMTP boundaries, and the difference between transactional and marketing sends.
Deliverability fundamentals
Authentication, reputation, list hygiene, and inbox placement without mythology.
Templating and on-brand design
HTML email constraints, MJML and React Email, and AI-assisted on-brand generation.
Lifecycle automation and agents
Event-driven flows, automation graphs, and agent-operable workflows via API and MCP.
Choosing your email stack
A fair evaluation framework across sending, design, and automation, including AI-native options.